Heather was born in Barnsley and brought up in Knaresborough. As a new mum, living in Harrogate she used the Harrogate MUMbler site to survive her first year as a parent.
Recently moving back to the area to be closer to family, Heather soon missed the MUMbler website, not knowing many people, finding it difficult to connect with other local parents and struggling to find great places to visit as a family. She realised that there was a real need for a MUMbler in Wakefield, so she started the process of buying into the MUMbler family and became a franchisee in August 2016. By September 2016 the Wakefield MUMbler News Page and Chat Group on Facebook were launched to help connect with local parents and carers. In October, Heather also set up the Wakefield MUMbler Business Network Group on Facebook to connect with other local parenting and child-related businesses. The website launched in December 2016, following months of research and content creation.
Heather is also a part-time teacher, so when she isn’t marking and planning she spends much of her free time glued to her iPhone, shamefully overusing social media and desperately trying to be a good mum too! Running the mumbler site does lead to some exciting family adventures, which make up for the time spent in the office. Heather’s husband can often be seen handing out flyers sporting a purple Wakefield MUMbler hoodie, when he isn’t working in Harrogate, keeping on top of the housework and being an awesome dad.
A general note about advertising on Wakefield Mumbler.
“Wakefield Mumbler is my one of my jobs and I am one of the lucky few who gets to make a living doing what I love. Whilst I would never charge mums for using my site, companies do pay me to advertise and to promote them on this website and social media and I make no secret of that. It is very similar to how traditional advertising works, like in a magazine or local newspaper or radio.
I also subscribe to affiliate schemes whereby if a Mumbler clicks a link on my website and purchases an item then Mumbler may get a small commission, at no extra cost to the customer. I will only put items on that are relevant to my blog and the Mumbler community.
I closely vet the companies and service providers who approach me and I regularly I turn down all sorts of things because I don’t like the company, the product, don’t agree with the brand’s ethos, or don’t think it’s relevant to my MUMbler audience. Whenever I do talk about a brand or a product, it’s because I genuinely like it and think that the MUMblers might too. I’m always honest, I won’t recommend someone or something if I don’t like the service or product, even if I do get a freebie from it. I would never report anything bad about a company or business, I have a ‘nothing nice to say, then don’t say anything’ policy.” If I do have a bad experience I always tell the business so that they have an opportunity to rectify their problem.